Saturday, 27 March 2010

Evaluation Feedback: 16/20

A very detailed evaluation yet very enjoyable to listen to. Great work Alex.WWW:
There is excellent understanding of the forms and conventions used in the productions.
There is excellent understanding of the role and use of new media in various stages of the production.
There is excellent understanding of the combination of main product and ancillary texts.
There is excellent understanding of the significance of audience feedback.
There is good skill in choice of form in which to present the evaluation.
There is excellent ability to communicate.
There is good use of digital technology or ICT in the evaluation.


Perhaps the editing in the evaluation could be more skilful? There are variations in sound when the questions are being asked. I would like to see what you're taking about, when you're talking about it instead of seeing the whole film. For example when you're talking about audience feedback I'd like to see shots of the vimeo screen being scrolled, also a couple of photos from the RAFTAs when you get your award. When you talk about your poster and radio and ad I'd like to see and hear them and so on....

Tuesday, 16 March 2010

Grade for Production work: 52/60


I and the whole of the RAFTAS audience loved your film, the simple concept, the camera work and the editing. You have demonstrated excellence in your skills and the use and combination of technical elements. Well done.

The start is a little slow and perhaps a re-shoot now that you've completed the rest would fit better?


Excellent, great idea. Really gets the message across and very striking.


Radio advert:
Good idea but poor quality. Needs to be redone with perhaps more emphasis on the 'jump' sounds at ceratin points. Needs more strength in your voice.


Grading for planning: 18/20

The planning of this project was very carefully considered from start to finish. You struggled with direction at first but once you gained confidence in your idea you were off! All your planning is excellent and you have very carefully considered the key concepts.

I would like you to print out your proposal and your target audience entries so I can go over a couple of points with you - important to address now because they will feature in your evaluation and your exam question. with these addressed you can bank full points for planning.
Annotate film shots


Friday, 12 March 2010

My evaluation will be in the format of a podcast where i will be interviewed where i will be answering questions like:

What ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What was your audience feedback like?

How did you use new media technologies in the construction and research, planning and evaluation stages?

Thursday, 11 March 2010

Images from Film

This is the opening shot of the scene change to Imax. It shows one of the key training places for free runners and parkourists.

Another shot from the Imax scenes. It shows myself doing a move called a flag. i like the silhouette effect made through the camera angle and position.

Another silhouette shot in the Orpington area. I thought about using this as the background image for my poster, but decided against it instead opting for the vector imagery.

Friday, 5 March 2010


This looks great Alex, you've worked so hard! I'd like to hear your radio advert - can you upload it to the blog?
I think it would also be cool if you could put a couple of print screens up from your own footage and make a few notes on the shots, just to show them off because the colours were so lovely.

Grading to follow....

4 Printscreens Of Short Films

4 Printscreens Of Short Films

Final Film Poster

This is the finished version of my film poster i have used one of the previous posters and created a vector drawing from it.

Tuesday, 2 March 2010

Limitations Short Animation

Target Audience Profile

Who are the target audience for short films?

Target audiences for short films include people already in the industry who are looking for new ideas or new people to work with, film critics and students studying film/media studies. They are reached by different forms of media however the main is usually the internet where short films are uploaded and assed around via hyperlinks, emails or social networking sites.

Who are the target audience for the samples you looked up?

The target audiences for the samples I looked at were primarily other practitioners of Parkour and movement enthusiasts. This was because I looked at short films related to my own film so I wanted them to have a similar target audience as mine. All of them were only accessible on the Internet. Some were amateur productions focusing on relations between communities of people whereas one was a commercial made using CGI to emphases human limits.

Who are the target audience for your short film?

The target audience for my short film will be teachers, students and examiners who will be looking at my film to grade and assess it, however if I was doing this for an industry my target audience would be mainly traceurs and movement enthusiasts who can relate to the film, but it is also aimed at a wider audience as the values in the film affect as all. Two step flow will be very important as people who don't practice or know anything about parkour will simply take the film at face value and mediate the information and relate to there own opinion. This will be important as in conjunction a traceur will watch the film and know what it is about how it is the flow of movement, an art form and martial art.

How will you measure the success of your product appeal to the target audience?

By uploading it onto sites such as Youtube, Blogspot and Facebook and asking people to answer a few questions about the short film I can have a better understanding of the reaction from my audience.

Sunday, 28 February 2010

Paragraph 4, Line 1 - "sports person, movement enthusiasts and Nike fans..."
The Runner

Tuesday, 23 February 2010